2021年伊始，墙纸墙布软装行业风云突变，导致厂家都是在一种不确定，无边界的商业环境中生存发展，主要有以下几个方面的产业的规律性现象：1、消费升级的两极化越来越明显；2、从墙纸墙布到窗帘软装的多品类融合及集成趋势明显；At the beginning of 2021, the situation of wallpaper and wall cloth soft decoration industry changes suddenly, which leads to the manufacturers' survival and development in an uncertain and boundless business environment. There are mainly the following regular phenomena in the industry: 1. The polarization of consumption upgrading is becoming more and more obvious; 2; 2. The trend of multi category fusion and integration from wallpaper to curtain soft clothing is obvious;

 为此，b&m碧美通过对多领域、多群体、多维度的一线市场走访及调研，同时聚焦家居行业墙面材料的需求现状及对整个大家居产品的发展趋势的研判，b&m碧美从2021年3月初开始进行品牌发展战略及品牌定位的全面升级，产品和服务全新升级；同时不断调整渠道运营，不断强化渠道赋能的能力；To this end, B & M Bimei started to upgrade its brand development strategy and brand positioning in early March 2021, focusing on the current demand situation of wall materials in the home industry and the research and judgment of the development trend of the whole large household products; At the same time, we should constantly adjust the channel operation and strengthen the channel enabling ability;

公司着眼于长久发展，奉行长期主义价值观，从2021年4月起，公司不断调整核心渠道模式，最终对于国内市场新增两种渠道业务模式即：融合店+形象店的渠道模式，目前先后有以下城市加入以上两种模式：北京、济南、郑州、上海、温州、长沙、杭州、台州、银川、东阳、金华、绍兴、义乌、苏州、重庆、徐州、福州、大同、武汉及其他40多个城市合伙人加入b&m碧美新的渠道生态体系，成为b&m碧美事业最忠实的伙伴及家人。

b&m碧美始终认为家居行业一定要有长期主义的经营哲学思想，首先是聚焦，聚焦核心品类优势；其次是客户价值，为此b&m碧美除发挥自身天然织物墙纸的优势，同时独家代理了国外JV及AP等高端品牌，打造b&m碧美品类及品牌长期发展的生态体系。

B& M Bimei always believes that the home furnishing industry must have along-term business philosophy. First of all, it should focus on the advantagesof core categories; Secondly, the customer value. Therefore, B & M Bimeinot only takes advantage of its natural fabric wallpaper, but also acts as anexclusive agent for foreign high-end brands such as JV and AP to build anecosystem for the long-term development of B & M Bimei products and brands.

Focusing on long-term development, from April 2021, the company has continuously adjusted its core channel mode, and finally added two new channel business modes for the domestic market, namely, the channel mode of fusion store and image store. At present, the following cities have successively joined the above two modes: Beijing, Jinan, Zhengzhou, Shanghai, Wenzhou, Changsha, Hangzhou, Taizhou, Yinchuan, Dongyang, Jinhua, Shaoxing Partners from Yiwu, Suzhou, Chongqing, Xuzhou, Fuzhou, Datong, Wuhan and more than 40 other cities have joined B & M Bimei's new channel ecosystem and become the most loyal partners and family members of B & M Bimei.

Focusing on long-term development, fromApril 2021, the company has continuously adjusted its core channel mode, andfinally added two new channel business modes for the domestic market, namely,the channel mode of fusion store and image store. At present, the followingcities have successively joined the above two modes: Beijing, Jinan, Zhengzhou,Shanghai, Wenzhou, Changsha, Hangzhou, Taizhou, Yinchuan, Dongyang, Jinhua,Shaoxing Partners from Yiwu, Suzhou, Chongqing, Xuzhou, Fuzhou, Datong, Wuhanand more than 40 other cities have joined B & M Bimei's new channelecosystem and become the most loyal partners and family members of B & MBimei.

At the beginning of 2021, the situationof wallpaper and wall cloth soft decoration industry changes suddenly, whichleads to the manufacturers' survival and development in an uncertain andboundless business environment. There are mainly the following regularphenomena in the industry: 1. The polarization of consumption upgrading isbecoming more and more obvious; 2; 2. The trend of multi category fusion andintegration from wallpaper to curtain soft clothing is obvious;

Finally, I would like to express myheartfelt thanks to the above city partners for their support and care for B& M Bimei, and look forward to more industry elites joining in the cause ofB & M Bimei to improve the living quality of Chinese consumers.